Why you should include a cover letter in your next application

“Do I still need to use a cover letter in 2023?” 

As we move into new and innovative job-searching methods, some standards are starting to drop away.   

While cover letters can sometimes be seen as an optional step in applying for a job, we want to share why including a cover letter should be a staple for your next application.

Every job is different

Cover letters are still an important part of the job search journey today. They can help you stand out from other applicants and show your specific interest in a role.  

Every role applied for in your journey towards employment will have something unique that helps you to differentiate it from the next. Adding a cover letter shows that you understand the role and have taken the time to learn what is expected and what sets the role apart.  

Cover letters also give you the opportunity to highlight certain skills or experience that an employer might be looking for. For example, if an advertisement has raised the need to collaborate with team members regularly, mentioning your experience working within a team environment will show that you have what it takes.

Exceptions to the rule

There are times when you may not need a cover letter. In general, we recommend submitting a cover letter wherever possible. However, an employer may specifically mention they don’t need a cover letter, or there may be no way of submitting a cover letter online. In these instances, you can simply include your resume with an application.  

Occasionally if a position is casual, you can substitute a cover letter with a cover email. It’s usually slightly shorter than a letter but will include similar information that slots into the rest of your email’s message.

Flexible options

Cover letters are branching out to fit in with emerging trends, requests and ideas, so starting with a standard cover letter template will help to minimise your workload for application.  

Personalised cover letters are a great way of showing you’ve read through the information provided and put some thought into how you introduce yourself to the employer being contacted. You can include a small detail from the advertisement, mention something on their website, or briefly highlight a skill that reflects your compatibility with the role.  

Another option is to create a cover letter for each industry or type of role that you might be applying for. For example, if you were looking for a barista and a reception position at the same time, having separate cover letters ready to go that speak to each industry will save you from individually tailoring the content with each submission.  

Video cover letters are gaining popularity and are sometimes even listed as a requirement. They offer an opportunity to introduce yourself to an employer before progressing to an interview and may help to give you an edge against other applicants. Try showing your willingness to take that extra step in seeking employment, and let your personality shine through to the employers!

How Jobedge Can Help

Our Jobedge Mentors are experts when it comes to reaching your job goals and helping you realise your full potential. 

As an organisation, Jobedge aims to Progress Together. We are committed to collaborative and inclusive discussions with all job seekers, our stakeholders, our local South Australian Community and at every level inside our organisation.

If you’re looking for advice and support for applying for your next role, get in touch with us today.